Sara Evans, Hidden Valley team up to help moms get creative

OAKLAND, Calif. — Recording artist Sara Evans is teaming up with the makers of Hidden Valley Original Ranch products for "Twist on Tonight" activity boxes, an initiative aimed at helping families find better ways to spend quality time together when evenings get hectic.

The biggest challenge of the day for the majority of moms is the time span between 5 p.m. and 7 p.m., the company said. This is the time of day when they are juggling everything from helping kids with homework to cleaning to making a healthy meal for the family. That's where Sara Evans and "Twist on Tonight" come in.

“With a blended family of nine, I know crunch time all too well,” said Evans, who released her highly anticipated seventh studio album "Slow Me Down" on March 11 on RCA Nashville. "The great taste of Hidden Valley Original Ranch dressing has always been my way to get the family to enjoy their vegetables during this stressful time of day. I'm proud to help other moms with an activity box that includes my family's favorite salad dressing, as well as simple solutions for making a meal everyone loves while spending quality family time together. Moms also can sign up to receive helpful texts during crunch time with tips from moms, including me."

Each "Twist on Tonight" kid was designed by Evans with help from her children and includes everything the family needs to get creative. Hidden Valley partnered with Surprise Ride for the kits, which cost $29.99 and are available for purchase on through June 30, or while supplies last.

Hidden Valley's brand manager Julia Ponce said the company will donate $50,000 and an additional $30 for every box that is sold to After School All-Stars, a nonprofit that provides after-school programs that help kids succeed in school and life.


Login or Register to post a comment.