SAP unveils tech, trends in food retail

NEW YORK — It is no secret that the retail landscape is evolving, as many factors — such as mobile technology, healthy eating trends and cost cutting — increasingly impact how people shop.

Using the SAP Social Media Analytics application by NetBase, SAP analyzed social media conversations to gain insight into people’s perceptions about grocery shopping.

Insights included four personas that make up the food retail audience, how shoppers are using mobile technology, how trends are affecting how shoppers feel about food and how loyalty programs and bargains win with shoppers.


 

To download the PDFs, click here.

 

 

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