Sanrio, Vandor enter licensing deal for Hello Kitty products

NEW YORK — A new line of Hello Kitty household products are arriving this summer, thanks to a new licensing agreement inked by Sanrio and Vandor.

Through the deal, which is effective immediately, Vandor will produce the collection, which includes such items as eco-friendly shopper totes, as well as ceramic and travel mugs that feature Hello Kitty, a Sanrio brand. The collection will range in price from $2.49 to $9.99.

“Hello Kitty is an evergreen property that has evolved into one of the most unique and identifiable brands of our time,” said Stacey Dobkins, Vandor VP licensing and marketing said. “She’s a perfect addition to our already comprehensive portfolio of high-quality licensed products that have strong appeal and sell-through.”

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