Sanrio teams up with Demeter Fragrance Library

NEW YORK Sanrio, best known for the Hello Kitty brand, has partnered with Demeter Fragrance Library to introduce the Sanrio anniversary collection of fragrances to celebrate Sanrio's 50th anniversary.

The Sanrio anniversary collection will join Demeter Fragrance Library's other iconic and popular scents, such as baby powder, dirt and Jelly Belly blueberry muffin.

The Sanrio anniversary collection includes:

  • Hello Kitty: Hello Kitty loves apples. She is as tall as five apples, weighs the same as three apples, and one of her favorite foods is Mama's apple pie. Her signature scent is a combination of red, green and yellow apples
  • My Melody: My Melody loves eating almond pound cake with her best friend, a mouse named Flat. Her signature scent is a reminder of her favorite food, a combination of almond and vanilla
  • Little Twin Stars: Ever since the Little Twin Stars arrived on Earth, Kiki and Lala have been spreading happiness to everyone they meet. Their signature scent is a combination of citrus fruits.

The Sanrio signature fragrance will be making its debut shortly after the initial fragrances, and is inspired by the scent of a Sanrio store, a combination of Japanese fruit flavored gum and scented erasers. This fragrance will be available exclusively in Sanrio stores, Urban Outfitters and at DemeterFragrance.com.

To celebrate Sanrio's 50th Anniversary, Demeter Fragrances will launch additional fragrances including Badtz Maru & Keroppi, among others, for holiday 2010.

The Sanrio anniversary collection is available in:

  • 1oz. cologne spray: $20
  • 4 oz. cologne spray: $39.50
  • 0.5 oz. purse spray: $10

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