Sam's Club expands Simply Right with vitamin line

BENTONVILLE, Ark. — Sam's Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

Sam's Club said its brand, which replaces its Member's Mark line, features refined packaging and vitamins that are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills, Sam's Club said. The line includes triple strength fish oil, Co Q-10 softgels, glucosamine HCl and vitamin D3.

In line with the launch, Sam's Club members are encouraged to scan QR codes that can be found on every bottle of Simply Right vitamins, which will lead them to brief, informative videos by acclaimed naturopathic physician Andrew Myers. The launch also is supported by a Twitter chat that will be held Wednesday and led by Myers.

"We know many of our members have made a resolution to be healthier in the new year, and in addition to a healthy diet and active lifestyle, members can rely on Simply Right vitamins to supplement the necessary nutrients needed for their overall health," Sam's Club SVP health and wellness Jill Turner-Mitchael said. "Sam's Club is pleased to provide our members with a broad range of high quality vitamins to meet each member's needs at an extraordinary value, affordable for the whole family."

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