Sam's Club emphasizes private-label offerings

Simply Right, Artisan Fresh and Daily Chef proprietary brands launch

BENTONVILLE, Ark. — Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

Simply Right, Artisan Fresh and Daily Chef proprietary brands replace Sam's Club Member's Mark private-label brand in selective categories, the company said. The three brands cater to members' needs in health and wellness (i.e., baby care products, vitamins, supplements and pharmacy over-the-counter products, health and beauty aids and pet care products), fresh, flavorful meal solutions and everyday cooking, respectively. As part of the launch, Sam's Club will showcase the brands in stores, as well as on Facebook and Twitter.

Sam's Club proprietary brands portfolio also includes Bakers & Chefs, in addition to spirit brands Calle Azul and Rue 33. The Member's Mark brand will remain in everyday need categories, such as laundry care, paper products, trash bags and cleaning products, Sam's Club noted.

"Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value," Sam's Club VP proprietary brands Maurice Markey said. "We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands — whether national brands or exclusive proprietary brands — because our members trust Sam's Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam's Club and provide feedback at SamsClub.com."

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