Salonpas features presidential parody in new online ad campaign

HONOLULU — Hisamitsu America earlier this week announced the release of two videos featuring an Obama look-alike applying Salonpas to ease the aches and pains of a “presidential magnitude.”

Hisamitsu noted it may be the first pharma company to use a parody of President Obama in its advertising, a controversial factor that should help generate a buzz around the videos.

The first two videos of the “Fauxbama” series are available at YouTube.com/MrSalonpas. The other two videos will be available in the coming weeks.

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