NEW YORK — Marrying its successful Salon Effects real nail polish strips with the popular gel polish, Coty’s Sally Hansen brand has once again brought innovative technology to the mass market with its new Salon InstaGel Strips.
The breakthrough technology, which is excusive to Sally Hansen, features UV-cured real polish appliqués. How it works: Cleanse nails and apply the nail polish strips, then apply the gel top coat. Cure nails under the Mini LED light and swipe nails with the cleaning pad. The strips are available in 16 solid colors and eight designs.
As previously reported by Drug Store News, dollar sales of nail care products in the mass market is expected to reach $2 billion in 2016, according to the recent “The Nail Care Market in the U.S.” report from market research firm Packaged Facts. Contributing to the explosive growth of the category: DIY professional-effect nail products.