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NEW YORK — Coty’s Sally Hansen beauty brand is gearing up for spring 2012 with an array of new nail color products that promise high-impact bling, diamond strength and a porcelain-smooth finish.
Beauty mavens who want nails with high-impact bling will love Gem Crush Nail Color. The new nail color promises to deliver full-coverage, high-intensity glitter for a multidimensional manicure that glimmers. The collection will be available in eight shades, priced at $6.95 each.
The brand also will introduce come spring the next generation of Diamond Strength Nails — Diamond Strength no-chip nail color and Diamond Flash fast dry top coat. Infused with real micro-diamonds, platinum and aluminum, the new formulas promise to deliver strengthening color, 10-day protection from breaking and rock-hard, long-lasting shine. The Diamond Strength no-chip nail color collection comes in 32 different shades and is priced at $4.95 each. The Diamond Flash fast dry top coat is $6.99.
Sally Hansen also is making it easier to create a French manicure with its new Diamond Strength French manicure pen kit. The kit includes an all-in-one base and top coat, an easy-to-use white tip pen for precision and Diamond Strength nail color. The kit is available in three shades: Barely There, Ballet Bare and Pink-a-Boo. The kit also includes nail tip guides to ensure a salon-perfect manicure at home. The price is $10.99.
Want nearly naked nails? Enter Smooth and Perfect Color + Care, a collection of nude nail polishes that deliver creamy color and a porcelain-smooth coverage in one polish. The formula is designed to hide ridges and imperfections, and promotes healthier-looking nails with a patented technology that allows for up to 20% more oxygen to reach the nail. The new Smooth and Perfect Color + Care collection comes in eight barely-there shades priced at $5.99 each.