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Sally Hansen introduces new at-home gel manicure systems

NEW YORK — Coty's Sally Hansen brand has officially announced the November launch of its new Salon InstaGel Strips and Salon GelPolish, the latest entry into the growing at-home gel polish market.

The two new systems equip beauty mavens with everything they need to replicate a salon gel manicure at home at a fraction of the cost.

The Salon InstaGel Strips is a breakthrough, easy-to-use innovation exclusive to Sally Hansen featuring UV-cured real nail polish appliqués.

How the two-step gel manicure works: Cleanse nails and apply the nail polish strips, then apply the gel topcoat. Cure nails under the mini LED light and swipe nails with the cleaning pad. Available in 16 solid colors and eight designs and infused with vitamin E, the strips come off with acetone polish remover.

The Starter Kit features everything needed for a complete Salon InstaGel Strips manicure, including:

  • 16 cured real nail polish appliqués (eight size choices for the perfect fit);
  • Quick-Cure gel topcoat;
  • Mini LED light; and
  • Application accessories: Cuticle stick, buffer and alcohol cleaning pad.

The Salon GelPolish delivers the salon experience at home with 16 exclusive shades. The system cures nails using an LED light for a fast, long-lasting gel manicure with no dry time. In three steps — applying base coat, gel nail color and gel topcoat — the system promises to deliver salon results. The Starter Kit offers up to 10 manicures, from prep to application to removal:

  • Cleanser pads;
  • Base coat;
  • Color (choice of three shades);
  • Topcoat;
  • Remover;
  • LED light; and
  • Application accessories: Cuticle stick, buffer and alcohol cleaning pad.

Ready to keep coloring? Replenish the gel manicure essentials with the Prep Kit, which includes base coat, topcoat and cleanser pads.

The Salon InstaGel Strips Starter Kit is priced at $29.99. The Salon GelPolish Starter Kit is $69.99, and the Refill Kit is $19.99. Also available for sale separately: Salon InstaGel Strips at $14.99; base coat, topcoat and nail color are $12.99 each; alcohol wipes and remover are $4.99 each.

 

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