Sally Hansen develops new Magnetic Nail Color

NEW YORK — Coty's Sally Hansen brand has introduced its new Magnetic Nail Color to create a 3D nail effect in seconds.

The formula has been specially developed with metallic particles to create a pattern on the nail using magnetic forces. As the magnet is held over the nail, the iron filings in the formula gravitate toward the magnet forming the pattern/design hidden in the magnet.

How it works:

  • Step 1 — Apply one coat of base coat. Shake Magnetic Nail Color to activate. Remove overcap with magnet and set aside. Apply one coat of Magnetic Nail Color to all 10 nails and let dry.

  • Step 2 — Apply a thick second coat of color to one nail and immediately hold the built-in magnet over the nail. Rest the guide just below the cuticle without touching the wet nail polish. Hold for 10 seconds. Repeat for all 10 nails and let dry. Finish with a top coat.

The polish in available in the following shades: Ionic Indigo, Red-y Response, Kinetic Copper, Silver Elements, Golden Conduct, Electric Emerald, Graphite Gravity, Polar Purple. It is priced at $9.99 each.

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