Sales show skin care oils are here to stay

Skin care oils. It’s a trend that isn’t showing signs of slowing as women increasingly incorporate them into their beauty regimens, and manufacturers continue to heed the call with new innovations hitting shelves.

The resistance to apply oil to the skin is waning as consumers are discovering just how light and non-greasy skin care oils can be, and they are embracing the skin care benefits that oils can provide, such as an improved appearance of scars, stretch marks and uneven skin tone. In fact, some industry sources have suggested that we are on the forefront of an explosion of oils in the United States.

For example, when South Africa’s Bio-Oil first hit the U.S. market nearly 10 years ago, it faced some resistance, as oil-free was the trend at the time. Today, the brand has a much different story to share, as evidenced by its nearly 8% sales boost to $21.4 million at U.S. multi-outlets for the 52 weeks ended Dec. 29, 2013, according to IRI.

Whether it is Argan oil, olive oil, jojoba oil, rose hip seed oil or Kukui oil, incorporating oil into a skin care regimen is still the buzz, and it is likely that the segment will gain even greater attention during 2014.

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