Sales show no signs of clumping

Mascara is a beauty essential that very few women will go without. After all, what woman doesn’t want long, lush, sexy lashes? Looking ahead, mascara sales show no signs of clumping.

According to data from SymphonyIRI Group, sales of mascara rose nearly 6% to nearly $600 million at food, drug and mass (excluding Walmart) for the 52 weeks ended Sept. 4.

Meanwhile, manufacturers continue to innovate and develop new mascaras that take lash length and volume to new heights.

For example, Maybelline New York launched in September its new Great Lash Lots of Lashes mascara, which features a little grabber brush. The heart-shaped elastomer brush is designed to simplify the application process and, in just one swipe, easily reach the inner and outer corners of the eye. The suggested retail price is $6.49.

For spring, Coty’s Rimmel London brand has created its new Volume Flash ScandalEyes Mascara. It is made with a supersized blend featuring triple the collagen and keratin of other mascaras on the market. Plus, the new MaxDensity brush is longer, wider, denser and 50% bigger than Rimmel’s biggest brush. The suggested retail price is $6.99.

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