CINCINNATI Proctor & Gamble announced that Gain has become the company’s 23rd brand to break the $1 billion mark in sales. The laundry detergent brand, which is sold only in North America, is the company’s eighth largest brand in the United States, with sales driven primarily by ethnic consumers.
"We work hard to understand our Gain consumers and work even harder to deliver the amazing scent experience they find in Gain," said Kevin Burke, P&G laundry marketing director. "That’s the secret to Gain’s remarkable growth." Gain debuted in 1969 and is currently P&G’s fastest-growing brand among African-Americans.