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PLEASANTON, Calif. — Safeway and The Safeway Foundation are teaming up with The Muscular Dystrophy Association for an annual fundraising campaign to support individuals and families affected by muscle disease, the supermarket retailer announced Wednesday.
"Children and adults served by MDA will benefit directly from every donation made at our stores," stated Larree Renda, Safeway EVP and chair of The Safeway Foundation. "The donations will contribute to MDA's worldwide research program, its national network of 200 medical clinics, and will help send thousands of children to a weeklong MDA summer camp at nearly 80 locations throughout the United States."
From July 31 through Sept. 2, all Safeway banners will participate in the companywide campaign, giving customers the opportunity to contribute at the checkout register and help raise funds for MDA's programs and services.
Over the years, individual Safeway stores and operating divisions have collected donations for the organization through local grassroots fundraising efforts. The company and The Safeway Foundation have raised more than $68.7 million for services and resources for those affected by muscular dystrophy and related muscle diseases.
Along with supporting people with disabilities, Safeway is one of the largest corporate supporters of cancer charities, having raised more than $206 million for breast cancer and prostate cancer research and treatment. In addition, the company contributes to a broad range of charitable and community programs, including education, hunger relief, health and human services and local communities.