Safeway names new chief marketer

PLEASANTON, Calif. Safeway has appointed Diane Dietz as the company's new executive vice president and chief marketing officer. She will oversee the company's marketing, merchandising, manufacturing and distribution functions. She will report directly to Safeway's chairman, president and chief executive officer, Steven Burd.

Dietz comes to Safeway after a 19-year career with Proctor & Gamble, where she most recently ran one of the company's largest business units. Along with having full P&L responsibility for brands including Crest toothpaste, Oral-B toothbrushes and Scope rinses, she oversaw all aspects of the business including the unit's sales, sourcing, marketing, manufacturing, quality control, supply chain, research and development, market research and HR functions.

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