Safeway makes digital savings 'Just for U'

Launches tool in Oregon, Washington markets

PORTLAND, Ore., and SEATTLE — Safeway has launched an online and mobile shopping tool that is designed to give customers an easier way to save on groceries.

Just for U, launched in the chain's Oregon and Washington divisions, delivers targeted savings directly to a customer's Safeway club card. Deals are offered on items a shopper most frequently buys, as well as items they might be interested in — providing savings of up to 10% to 20% more than by using a Safeway club card alone, Safeway said.

Customers can access the Just for U program by signing up for free online at Safeway.com or through Safeway's mobile application, available for iPhone and Android devices.

"Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store. With Just for U, Pacific Northwest Safeway shoppers are able to easily save time and money," said Steve Frisby, president of Safeway's Portland and Seattle divisions. "Shoppers can now download personalized savings just for them right to their Safeway club card and compile a customized shopping list online or while on-the-go using their mobile smartphone. We believe Just for U will be the tool they need to be one step ahead of in-store sales and promotions. Just for U is a digital savings breakthrough by offering our shoppers a fast, easy and convenient way to save; making grocery shopping the easiest it can be."

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