Safeway kicks off 10th annual breast cancer awareness initiative

PLEASANTON, Calif. Safeway kicked off its annual breast cancer awareness initiative for the 10th year in a row, and thanked customers for donating nearly $80 million for the cause since 2001.

Each October, Safeway’s 1,700-plus stores in the United States and Canada collect donations for breast cancer research and treatment.

“Medical science in the fight against breast cancer has come a long way in the past decade. We’re glad that we could be a part of the evolution and honored that our efforts have helped save lives,” said Larree Renda, Safeway EVP and chair of the Safeway Foundation. “The encouraging research results and the utilization of services to aid in early detection are proof of the power of partnerships between businesses and medical science.”

Safeway’s breast cancer awareness fundraiser is the second of two annual cancer campaigns. Each June, Safeway raises money to combat prostate cancer, one of the most prevalent forms of cancer in men. To date, the company has raised more than $144 million for cancer causes.

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