Safeway gets 'kind'

PLEASANTON, Calif. Grocer Safeway has unveiled its new natural personal care line called In-Kind.

The In-Kind line is comprised of lotions, body washes, shampoos, conditioners, facial products and hand soaps. The formulas are free of parabens, sulfates and pesticides, according to the company. Furthermore, the products are made with more than  90% natural ingredients.

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