PLEASANTON, Calif. — Safeway and ExxonMobil on Wednesday announced a new loyalty program that will award customers in the Mid-Atlantic region Reward Points, redeemable at any ExxonMobil station, for products purchased at Safeway.
According to a recent Safeway survey, one-third of families go out of their way to look for deals because saving money is important to them. Nearly three out of four people will drive out of their way to purchase more affordable gas, and 76% of consumers said they would change where they grocery shop and purchase gas to save money.
With more than a quarter of consumers spending up to $175 on gas and up to $300 on groceries each month, the two companies are looking to redirect that customer traffic into Safeway aisles and at ExxonMobil pumps.
"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars," stated Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with ExxonMobil, we're able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings."
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