Safeway appoints chief medical officer

Kent Bradley joins company from U.S. Army

PLEASANTON, Calif. — Safeway has appointed Kent Bradley as its new chief medical officer.

In his new role, Bradley will be responsible for developing and guiding the company's extensive portfolio of health care programs including its employee and consumer wellness and prevention activities. Additionally, Bradley also will assist Safeway's Safeway Health subsidiary on a range of business initiatives, the company said. He will report to Safeway EVP and Safeway Health president Larree Renda.

Prior to joining Safeway, Bradley had a career in the U.S. Army, where he earned the rank of colonel and served in a wide of range assignments, including chief medical officer from the Infantry Division level to CMO-executive director for Tricare-Europe, which supported more than 250,000 Department of Defense beneficiaries in more than 95 countries throughout Europe, Africa and the Middle East. Prior to that, Bradley served in Iraq as deputy commander of the 30th Medical Brigade.

"We are pleased and honored to have someone of Dr. Bradley's caliber and reputation joining the Safeway team," Safeway chairman, president and CEO Steve Burd said. "His well-recognized expertise in health and wellness and his proven track record leading large groups of professionals in a range of challenging settings will bring immediate and important benefits to our company."

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