Safeskin covers up sports-related injuries for kids, teens

PHILADELPHIA — Kimberly-Clark has introduced a new colored sports wrap specifically created for children and teens.

Safeskin kids sports wrap is designed to secure bandages and splints, as well as cushion or support wounds. The self-adhesive, water-resistant, latex-free and reusable wrap is available in blue, red, green and yellow.

"More than 3.5 million kids under age 14 receive medical treatment for sports-related injuries each year, with strains and sprains being among the most common complaints," said Jamie Britton, marketing leader for the Kimberly-Clark home professional business. "When this happens, we think kids should have superior support to get back in the game, as well as the opportunity for self-expression. They shouldn't have to wear the same dull sports wraps as adults."

Safeskin kids sports wrap currently is available at Walmart for a suggested retail price of $3.94, with expanded distribution expected in early 2012.

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