Saban Brands revives '80s franchise

LOS ANGELES — Saban Brands has announced the return of the Popples franchise.

The company said it will reintroduce the brand — which was popular in the 1980s — with the introduction of such merchandise as accessories, plush toys and more by fall 2013. By spring 2014, Saban Brands plans to introduce new Popples characters and expand merchandise to include publishing, stationery, party goods, crafting and more.

"We're thrilled to introduce the Popples franchise to a new generation while reacquainting it with those who grew up with, and adored, Popples in the '80s," Saban Brands president Elie Dekel said. "With products, and eventually new characters, fans will find the adorable Popples more irresistible than ever."

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