Ruffles heats up store shelves with latest addition

PLANO, TX — Ruffles, a brand from PepsiCo's Frito-Lay division, announced that Ruffles Deep Ridged Classic Hot Wing potato chips has joined its product lineup. The introduction of the new chips is part of an ongoing partnership between PepsiCo and restaurant franchise Buffalo Wild Wings, which was announced last December.

Ruffles Deep Ridged Classic Hot Wings chips are now available in two sizes: a 2.5-oz. bag for a suggested retail price of $1.49; and a 7.5-oz. bag for SRP of $4.29. The new Ruffles Buffalo Ranch Dip is also available nationwide in a 15-oz. jar for a SRP of $3.69.

 

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