Ruffles brand chips introduces crispy fries

PLANO, Texas — Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is adding a twist to one of America's most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

The new product brings to life the French fry experience — from the shape, to the taste, to the crunchy texture and even to the packaging, the Frito-Lay stated. They also can be microwaved for a straight-from-the-diner flavor, the company noted.

"Ruffles Crispy Fries Potato Strips are inspired by bar and diner foods guys really love, but packaged conveniently for on-the-go snacking," said Christina Menendez, senior director of marketing, Frito-Lay North America. "These great tasting fries can be enjoyed anywhere, anytime and are great on their own as a snack or a perfect accompaniment to hamburgers and hot dogs."

Ruffles Crispy Fries Potato Strips are rolling out just in time for National French Fry Day on July 13, a day dedicated to celebrating an American food staple. While French fries most likely originated in Belgium during World War I, according to numerous historical reports, the snack has become one of the most popular and iconic in modern America. Ruffles' newest snack adds a unique spin on the long and celebrated history of the French fry.

Ruffles Crispy Fries Potato Strips are offered in two varieties — original and cheese-flavored. A 1-oz. bag has a suggested retail price of $1.09.

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