Rubbermaid gives traditional brown bagged lunches a major upgrade

ATLANTA Newell Rubbermaid is expanding its line of Easy Find Lids system with its Rubbermaid Lock-its food storage containers.

"The Lock-its line of food storage containers is a timely solution for consumers seeking a little financial relief by saving leftovers and preparing affordable meals at home to take to work, and it's the latest example of how we are using consumer insights to deliver meaningful product innovations to the marketplace," said Steve Pawl, VP of marketing for Rubbermaid.

Easy Find Lids system allows lids to snap to bases as well as nest smaller containers inside the larger ones for easy kitchen cabinet storage and organization. The new product is also microwave, dishwasher and freezer safe, and comes with a lifetime guarantee. Easy Find Lids feature a vented lid to allow produce to breathe and a tray that elevates food out of moisture to keep produce fresh up to 33% longer than traditional Rubbermaid containers.

Rubbermaid Lock-its, Easy Find Lids, premier and produce saver containers are now available at mass merchandise and grocery stores throughout the U.S. and Canada.

Login or Register to post a comment.