GRAND RAPIDS, Mich. — Midwestern retailer Roundy’s Supermarkets has partnered with Grandville Printing to digitally print weekly in-store shelf tags and price signs, Roundy’s said Wednesday.
The chain said it had fully deployed the GPC Nexgen program, whereby shelf tags and price signs are delivered pre-burst and boxed in planogram order by aisle for each store, thus giving the retailer's pricing and marketing departments the ability to make changes faster and benefit from relevant messages to consumers at the shelf.
Roundy’s began working with GPC last April, piloting the program in four of its stores. The company operates 155 stores in Wisconsin, Minnesota and Illinois under the Copps, Pick ‘n Save, Rainbow, Metro Market and Mariano’s Fresh Market banners.
“GPC’s ability to deliver pre-burst and sorted tags has increased the efficiency of store-level pricing execution, which allows us to place more focus on serving our customers,” Roundy’s VP pricing and strategic initiatives Jason Benish said.