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LOS ANGELES — Rok Stars, which is owned by hair care titan John Paul Dejoria and business partner Jonathan Kendrick, have agreed to acquire the privately held skin care line Marula. Rok Stars will immediately take over all day-to-day financial and production operations.
“We are excited to acquire a uniquely positioned skincare brand," stated Kendrick. "Marula fits perfectly within our John Paul Selects business philosophy of fostering eco-conscious, sustainable brands in support of local communities.”
Rok Stars plans to implement a sales strategy to expand the current sales outlets in the United States, Europe and Asia. Currently the line consists of four SKUs: Two sizes of the oil (1 oz. and 1.7 oz.), a cleanser and a moisturizer. Several products are in development including an eye cream and a lip balm, which will be brought to market within the next six months. Marula is currently available at Sephora, Johnpaulselects.com, resorts, spas and other fine retailers.
Aptly timed, Dejoria recently appeared on ABC's “The Shark Tank,” where he was able to highlight the e-commerce site, JohnPaulSelects.com, which he owns and operates with Kendrick.
Women in Africa derive Marula from wild-harvested, hand-selected Marula nuts that are then cold pressed for quality and purity. Marula is a member of the Fair Trade Association and Green America.