Rite Aid targets Hispanic beauty shoppers

HARRISBURG, Pa. Rite Aid has teamed up with Cosmetic Promotions Inc., a national marketing company that specializes in beauty, to promote its beauty and health department to Hispanic females by attending a series of 10 community events in four key Hispanic markets.

This partnership is in addition to Rite Aid's African American (Beauty the RITE Way) and teen (Glam Camp) beauty target sampling programs.

The program target Hispanic females is in its fourth year of sending Hispanic bilingual models to various conferences and festivals to distribute 20,000 beauty and health sample bags to female attendees.  Attendees of these events receive sample bags that include products geared to Hispanics from Rite Aid beauty/health vendors including Smooth n' Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L'Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus.  In addition, some of the bags contain a prize of a $100 Rite Aid gift card.

An upcoming event is the 33rd Annual National Hispanic Women's Conference being held this year May 22 in Pasadena, Calif., at the Convention Center. More than 3,000 Latinas are expected to attend this one-day conference that focuses on professional development and networking. The day includes workshops on career planning, educational achievement, financial planning and life empowerment as well as a runway fashion show. The conference's signature event, the Women of the Year Awards Luncheon, honors three exemplary Latinas who have influenced their chosen industry and have made a mark on society as a whole.

Bags will also be distributed to the first 2,000 females who attend the Hispanic Cultural Street Festival in downtown Los Angeles on May 24. More than 30,000 people are expected to attend this annual weekend celebration of Hispanic music, food, dance, art and culture. A free Health & Wellness Village will offer screenings, blood pressure, preventative programs and bilingual materials for festival-goers.

On May 30, the first 2,000 females attending the 10th Annual Cuban Parade and Festival in North Bergen, N.J., will receive a Rite Aid Hispanic Sampling Bag. This festival is all about honoring the contributions of Cuban-Americans in the United States and is expected to attract more than 50,000 people. The festival will feature food kiosks with traditional food and plenty of entertainment and music by various artist and groups.

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