Rite Aid taps omnichannel veteran to fill new role of SVP brand development and innovation

CAMP HILL, Pa. — Rite Aid on Monday announced that David Abelman, a retail veteran with more than 25 years’ experience, is joining the company as SVP brand development and innovation. His appointment is effective immediately.

In this newly created position, Abelman will be responsible for overseeing the continued development of Rite Aid brand products as well as identifying and implementing new innovations to enhance and grow Rite Aid’s business. He will report to Ken Martindale, Rite Aid’s president and COO.

“David is a seasoned retail professional who brings broad-based marketing, merchandising and entrepreneurial experience to Rite Aid,” Martindale said. “His proven ability and experience will be a valuable asset to the company as an integral member of the management team focused on delivering the best products, service and care to meet our customers’ unique health and wellness needs.”

Most recently, Abelman was the CEO and co-founder of Self-Health Nation, a health and wellness omnichannel startup focused on providing nutritional advice and solutions. Prior to that position, he was EVP and chief merchandising and marketing officer for A.C. Moore Arts & Crafts. He has also held senior-level marketing and merchandising positions with Michaels Stores, Office Depot and Daymon Worldwide.



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