Rite Aid supports 'Epic'-themed fundraising campaign

Children's Miracle Network Hospitals campaign tied in with 20th Century Fox children's movie

CAMP HILL, Pa. — Rite Aid is tying in its fundraising efforts for Children's Miracle Network Hospitals with an upcoming children's movie.

The retail pharmacy chain announced it would kick off its 19th annual campaign for the group tied in with "Epic," the 20th Century Fox Films movie that will be in theaters starting May 24. The animated movie tells the story of a teenage girl who is magically shrunk to meet a group of warriors who protect the natural world.

Through May 11, Rite Aid stores will sell "Epic"-themed Miracle Balloons for $1, which will benefit local Children's Miracle Network hospitals. Customers who purchase the Miracle Balloons will receive $5 in coupon offers.

"Through this promotion with Children's Miracle Network Hospitals and 20th Century Fox Films, our generous customers and the efforts of our associates, our goal is to raise even more this year, truly making an 'Epic' difference in the lives of sick and injured children in our communities," Rite Aid COO and Rite Aid Foundation president Ken Martindale said.

The announcement comes days after Rite Aid said it had raised a record $5.9 million for Children's Miracle Network Hospitals in 2012.

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