Rite Aid promotes Valentine's Day shopping for women

Retail pharmacy chain touts Facebook greetings, Twitter contest

CAMP HILL, Pa. — Rite Aid is promoting itself as a Valentine's Day shopping destination for women, the retail pharmacy chain said.

"History has shown us that, at more than a week to go, women are buying the majority of greeting cards, plush toys and other sentimental gifts that their families so look forward to receiving on Valentine's Day," Rite Aid EVP merchandising Tony Montini said. "We've got everything on her list, making for a convenient and stress-free shopping experience, as well as a few surprises yet to come for the men who've yet to start their shopping."

According to a survey by the National Retail Federation, women will spend an average of $88.74 for Valentine's Day this year.

Rite Aid touted items like American Greetings cards, particularly the Premier line, and interactive Facebook greetings, video craft tutorials and a Twitter contest. For that contest, starting Feb. 11, people following the company's Twitter handle @riteaid can retweet #ShareTheLove for a chance to win a mystery gift, the company said.

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