CAMP HILL, Pa. Rite Aid announced Monday partnerships with fitness guru Billy Blanks—a celebrity who in the past has appeared at Rite Aid’s semi-annual Health & Beauty Expos—and the American Heart Association’s Go Red for Women movement to help promote heart health during National Heart Month in February.
As part of the partnerships, Rite Aid is offering exclusive heart-healthy tips and information that includes a set of “Amped Moves” developed by Blanks exclusively for Rite Aid. The free comprehensive Rite Aid Heart Guide provides information on detection and prevention of heart disease. It also offers helpful advice on heart risks, the signs of a heart attack, and helpful products to aide heart health, among other things. “Rite Aid pharmacists and associates are committed to providing the everyday products and services to help valued customers lead healthier lives,” stated John Learish, Rite Aid’s senior executive vice president of marketing. “Couple our Heart Guide with the Billy Blanks Amped Moves workout, and customers will be on their way to battling heart disease.”
Customers will receive a Billy Blanks cookbook with heart smart recipes if they purchase $30 worth of select items.
And Rite Aid will be seeking $1 donations for a “Red Dress” to benefit the Go Red for Women movement of the American Heart Association. To help show the company’s support, Rite Aid associates will wear red to participate in the AHA’s National Go Red for Women Day Feb. 1.