SAN FRANCISCO — Rite Aid plans to leverage RangeMe, an online platform that streamlines new product discovery between suppliers and retailers, to scale its product innovation efforts.
“We strive to provide a tremendous in-store experience for our customers and that starts with our product offerings,” said Bill Bergin, Group VP of health and beauty at Rite Aid. “With RangeMe, we can now scale our discovery efforts and continue to source products that are unique and meaningful for our customers.”
Rite Aid’s category buying teams will now have faster access to source trending consumer-ready products, according to RangeMe.
“Consumers are open to trying new brands as trends are becoming the primary driver of purchasing decisions,” said Nicky Jackson, founder and CEO at RangeMe. “RangeMe looks forward to working with the Rite Aid team and supporting them in their efforts to bring unique products to their customers and differentiate their brand.”
San Francisco–based RangeMe offers buyers a platform that, according to RangeMe, gives suppliers increased control of the marketing of their products as well as greater access to retail buyers. In the past year, RangeMe has grown to more than 70,000 suppliers and more than 250,000 active products across all categories.