Rite Aid launches Wellness+ for Diabetes

Program extension launched under collaboration with WebMD

CAMP HILL, Pa. — Rite Aid announced Wednesday the launch of the first extension of its Wellness+ loyalty card program.

Offered free to members, Wellness+ for Diabetes is described as a multifaceted program that offers exclusive resources and savings to people living with diabetes and their caregivers.

Part of a collaboration between Rite Aid and WebMD, Wellness+ for Diabetes offers Wellness+ members who sign up for it exclusive, around-the-clock access to a special Rite Aid-sponsored section of WebMD's "Diabetes head2toe" online lifestyle management tools, including a customized Personal Diabetes Work Plan with a daily glucose tracker, weekly workout log, recipes and meal-planning tips and monthly lifestyle summary reports. Diabetes head2toe also provides health-and-wellness information and stories about people living with diabetes. The collaboration also includes a survey being conducted to gain further insights about the effects of diabetes, especially on women, with results expected to be released in the coming weeks.

"People living with diabetes and their caregivers are often overwhelmed by all the information available to them and are looking for help to make sense of it all," Rite Aid EVP pharmacy Robert Thompson said. "Our new Wellness+ for Diabetes program offers unique answers and extends the support Rite Aid pharmacists have long offered. We are excited to offer our diabetes customers and caregivers exclusive online tools together with WebMD's credible and trusted health information through its Diabetes head2toe program, and to help them live well with diabetes."

Other benefits to the program include access to informative videos and Web pages that can be viewed by scanning a QR code with smartphone; educational brochures with additional resources provided by manufacturers of diabetes-related products; exclusive rewards, including a $10+UP reward that can be used for future purchases for every $50 purchase of diabetes-related products; a welcome package with more than $100 in savings on diabetes-related products when patients bring in a new diabetes prescription; and access to specially trained pharmacists who can answer questions about diabetes medications.

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