CAMP HILL, Pa. — Rite Aid has launched a new photo website that it said would make ordering prints, photo books, calendars and photo gifts easier, the retail pharmacy chain said Wednesday.

The company said items ordered through the website, Mywayphotos.riteaid.com, can be mailed to any address or picked up at any Rite Aid store.

"Rite Aid's newly revamped photo website puts the latest photo technology in the hands of Rite Aid customers from the convenience of their home or office," Rite Aid VP merchandising Bill Renz said. "Customers can now more easily upload photos and create personalized photo projects of all kinds for truly unique holiday gifts."