CAMP HILL, Pa. — Calling it a first for the drug store industry, Rite Aid will roll out an online coupon management tool for members of its Wellness+ loyalty card program, the retail pharmacy chain said Tuesday.

Starting Jan. 1, all members will have access to the tool, called Load2Card, allowing them to load an average of more than $100 in savings directly to their Wellness+ cards. In addition, members who accumulate 500 points to become silver members will have access to a "wellness reward" of their choice, including a health screening, a subscription to a health or fitness magazine, or a gym membership.

"Wellness+ has been a game changer for Rite Aid," COO Ken Martindale said. "As we grow the program, it's important that we continue to enhance its value to members. Through innovative tools and exciting, new wellness rewards, we'll deliver more value than ever before to Wellness+ members — our most loyal customers — in the new year."

The company also created a new bronze tier for members who accumulate 250 points in a single year. Anyone who has reached the silver or 1,000-point gold tier by the end of 2011 will retain that status through 2012.