Rite Aid gets fit with BL Body

CAMP HILL, Pa. — Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear available exclusively in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

Rite Aid is taking sweepstake entries through Jan. 22 for the $4,000-grand prize. Second prize is a year's membership for two to the Biggest Loser Club online weight-loss program, a $479 value.

The sweepstakes is being promoted with in-store radio and a national radio tour featuring Ashley Johnston, the runner-up to season nine who set a show all-time record for most weight loss by a woman. Johnston also is a spokeswoman for the BL Body collection of shape wear inspired by the show.

Rite Aid already has an established weight-loss heritage in the California market through its retail-clinic partnership with weight-loss clinic Lindora.

The chain provides a 12-page informational guide in stores or online at RiteAid.com packed with weight-loss tips, techniques and topics, including how to fight childhood obesity, the importance of counting calories instead of just carbohydrates or fat and how to exercise on a budget.

Rite Aid customers also can access the Rite Weight program at RiteAid.com/RiteWeightPlan. That program, created by Lindora, aims to help patients lose up to 10% of their body weight in 10 weeks with free online seminars, weight-tracking tools and daily support e-mails.

For members of its free Wellness+ customer rewards program, Rite Aid is offering discounts and rebates on healthy weight products purchased through Jan. 22. Specials include buy-one/get-one-free offers on vitamins and supplements, meal replacements and fat burners.

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