Rite Aid Foundation launches KidCents to benefit children's charities

CAMP HILL, Pa. — The Rite Aid Foundation is taking charitable giving to the next level by letting customers choose the charity they want to support through KidCents, Rite Aid’s in-store, round-up program that supports nonprofit organizations dedicated to improving the health and well-being of children. Beginning Monday, members of the company’s wellness+ program will now have the ability to designate their change to one of the 204 approved KidCents charities on Kidcents.com.
Marking the occasion, Rite Aid associates across the country will present $10,000 checks to each of the 204 inaugural KidCents charities, totaling over $2 million in donations, starting today and continuing through the week. This initial group of KidCents charities was selected by Rite Aid associates across the country and is representative of all the communities the company serves.
Rite Aid president and COO Ken Martindale, who also serves as president of the Rite Aid Foundation, along with Pennsylvania Secretary of Health Michael Wolf, will help launch the nationwide celebrations by presenting two local nonprofit organizations, Leg Up Farm of Mt. Wolf and Family Support of Central Pennsylvania in Harrisburg, each with $10,000. The foundation will provide a total of $250,000 to Pennsylvania nonprofit children’s charities during the course of the week.
“We know our customers share our passion when it comes to giving back to the community, and that’s why we created KidCents,” Martindale said. “By shopping at Rite Aid and rounding up their purchases, our customers can easily make a meaningful difference in the lives of kids right in their own community. And our initial group of charities is just the beginning, as we hope that customers who are already involved with an organization that supports children’s health and wellbeing will encourage that charity to apply to join KidCents, taking our program to a whole new level, helping even more kids.”
To participate, Rite Aid customers can sign into their wellness+ account at KidCents.com and review the profiles of approved KidCents charities they can choose to support. Each charity profile features information about the organization and the services it provides as well as stories of those helped by the organization. Once a charity is selected, the next time the customer shops at Rite Aid, their purchase will be rounded up to the nearest dollar and their change will be designated to their selected charity.
“As a public health official and as a father, I know how valuable it is for our children and young people to receive the resources they need to have the highest quality of life and health possible,” said Wolf. “KidCents provides an opportunity for people to make small contributions that can create lifelong impacts to the communities they serve.”
Nonprofit organizations interested in participating in the Rite Aid Foundation’s KidCents program can visit www.kidcents.com/apply to submit an application. To be eligible, an organization must be classified as exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code and meet the KidCents program guidelines. Once approved, KidCents charities are also eligible to earn a “Step Up” reward; for every $500 a charity raises in contributions through the KidCents program, it will receive a matching donation of $500 from KidCents, up to a maximum of $5,000 throughout the giving term.
Since its inception in 2001, the Rite Aid Foundation has awarded more than $17 million to nonprofit organizations, and Rite Aid has partnered with its customers to raise and donate $65 million to Children’s Miracle Network Hospitals across the country.
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