Rite Aid fields insurance agents to help customers understand, enroll in Obamacare plans

New services set to start Oct. 1

CAMP HILL, Pa. — Starting next month, licensed insurance agents will be at nearly 2,000 Rite Aid stores for free consultations with customers about the Patient Protection and Affordable Care Act, in conjunction with the start of enrollment in the Health Insurance Marketplace, the retail pharmacy chain said Monday.

The health insurance exchanges are scheduled to launch on Oct. 1, and the company announced a set of new resources to help customers understand the healthcare-reform law and provide them with information they can use to help them make health insurance choices for themselves and their families, as well as advising customers about Medicaid eligibility in some states. Agents will be available to meet one-on-one with customers to answer questions about the law and help them compare plans based on individual needs, and customers will be able to enroll in a plan if they choose. Agents will not be available where state government marketplace restrictions prohibit them, including Massachusetts, Rhode Island and Vermont.

"As a trusted community healthcare provider, our customers look to us for help in making healthcare decisions for themselves and their families," Rite Aid chairman and CEO John Standley said. "With the implementation of the Health Insurance Marketplace, our customers will now have many new choices to make in the coming enrollment period. We know they will look to Rite Aid for information and guidance, and that's why we're providing free resources in store and online to help them better understand the new requirements and options available to them under the law." 

Standley will also appear with Department of Health and Human Services secretary Kathleen Sebelius at an event Monday morning in Hoboken, N.J., to announce the new program.

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