WESTPORT, Conn. Rite Aid on Thursday announced the launch of a 360 degrees/365 Day Diabetes Alliance with dLife, an integrated multimedia education platform established solely for the diabetes community.
“By joining forces, Rite Aid and dLife will be a powerful and easily accessible resource for the millions of patients who are living with diabetes,” stated Howard Steinberg, founder and chief executive officer of dLife. “We applaud Rite Aid’s commitment to making an impact on this major health epidemic. Through Rite Aid stores and dLife communication channels, including dLife.com and our television program, we will be a significant resource in assisting patients in maintaining control over their disease and improve their diabetes lifestyle.”
Rite Aid and dLife will use a variety of communication channels, including newsletters and literature with content from dLife at Rite Aid stores and an audio loop of “dLife Diabetes Minutes” on Rite Aid’s in-store radio. Additionally, dLife will be featured in Rite Aid’s weekly sales circulars.
Rite Aid customers will be invited to join the dLife-Rite Aid membership program, to receive a variety of special benefits, including free newsletters and documents when shopping at Rite Aid
“Rite Aid is focused on the health and wellness of our patients and we are committed to providing them with the programs, services and support needed to lead healthier lives throughout the year,” stated John Learish, senior vice president of marketing. “Many people have diabetes, or care for someone who does, and it is important for them to realize they don’t have to manage the disease alone. dLife is an ideal partner because they are well recognized as having the superior content and resources to help patients manage and live well with diabetes.”
Rite Aid’s Diabetes Management initiative is part of a year-long commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics such as skin care, pain management and heart health.