CAMP HILL, Pa. Rite Aid will kick off its 15th annual national fundraising campaign for Children's Miracle Network March 29, the retailer announced Tuesday.
During the campaign, which runs through May 16, more than 109,000 associates at Rite Aid stores, distribution centers and corporate offices nationwide will sell $1 paper Miracle Balloons to help raise money for their local children's hospital.
"One of our core values is that we are a caring neighbor, involved in community activities in meaningful ways," stated Mary Sammons, Rite Aid chairman and CEO. "I'm so proud of the commitment and dedication Rite Aid associates have to Children's Miracle Network. Each year they go above and beyond to raise funds for their local children's hospitals, because they know they're making a difference, helping to save and improve the lives of millions of children."
This year's campaign, "15 Years of Miracles," is in honor of all of the miracles that have occurred for millions of children and their families, thanks in part to the efforts of Rite Aid associates, suppliers and customers. Since 1994, Rite Aid has raised more than $36 million for 118 pediatric hospitals.
"Children's Miracle Network has worked very closely with Rite Aid and all of their associates for the past 14 years," stated Scott Burt, president and CEO of Children's Miracle Network. "They continue to raise an astonishing amount of money that helps save children's lives. Children's Miracle Network is proud to have Rite Aid on our team."
In 2008, Rite Aid associates raised nearly $5 million for Children's Miracle Network. In addition to selling $1 paper Miracle Balloons, Rite Aid associates host special events to raise funds for the charity including motorcycle rides, comedy shows and bowling tournaments. For example, one of Rite Aid’s store managers in Conway, Pa. last year walked 44 miles in 15 hours, raising more than $4,200 for his local children's hospital.
At the company's headquarters in Camp Hill, PA, executives washed employees' cars and competed in a series of sporting events, raising nearly $200,000 for the local children's hospital.