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ORLANDO, Fla. — Cosmetic Promotions will sponsor Rite Aid’s Glam Camp Back-to-School program for the fourth year in a row, the beauty marketing and promotional company said.
In response to census data from last year showing that more than a quarter of the population now is under the age of 24 years, Rite Aid has expanded the program to include a model search in which girls and women ages 13 to 22 years can submit their photos for consideration to become the 2012 face of Glam Camp. A panel of industry professionals will choose two semifinalists each Friday starting Aug. 5, and a grand-prize winner will be chosen on Oct. 31.
The winner will star in the 2012 Rite Aid Glam Camp Seventeen magazine two-page spread and all 2012 Glam Camp promotional materials, such as in-store signs, circulars, the Rite Aid Facebook page and email blasts. The Seventeen spread will include Maybelline, Neutrogena, Rimmel, Sally Hansen and göt2b, and most Rite Aid stores will have a float showcasing prepacks from those brands, as well as Essie, Veet, Demeter fragrances and Dove. The program also will include a direct sampling of 10,000 Glam Camp gym bags filled with beauty products distributed at concerts, beauty pageants and track meets.