CAMP HILL, Pa. — Rite Aid announced a special series of 50th Anniversary customer appreciation savings as the culmination of RA50, its 50th anniversary celebration, which began last September. By participating in the sales events running through early March, customers can receive up to $100 in additional +UP Rewards on top of the savings they already earn through their wellness+ membership.

SVP marketing John Learish explained that the new sales events complete the company’s plan for celebrating its 50th anniversary. “We wanted RA50 to be a way to say ‘thank you’ to our customers, communities and associates for their support over the past 50 years. Our 50th Anniversary Sales Events, which offer up to $100 in additional +UP Rewards, is the perfect way to thank our most valuable customers.”

Customers can make multiple visits and purchases during each sales period to reach the reward thresholds. They can track their progress by checking their receipts or logging into their wellness+ dashboard on RiteAid.com. Participating items will be listed in a brochure available in stores, on Rite Aid's website and on Rite Aid’s Facebook page. Participating items also will be identified by special signs at the shelf. All purchases must be made with a wellness+ card, Rite Aid’s free customer loyalty program

Rite Aid launched RA50 on Sept. 12 with the first of 50 acts of wellness in 12 markets across the country. From holding free diabetes screenings for high-risk populations and providing cribs to new mothers to stocking school nurses' offices or relief centers in disaster-stricken areas, Rite Aid partnered with local organizations to address each community’s most pressing health and wellness needs. Rite Aid associates also volunteered nearly 10,000 hours of community service during this time in a wide variety of local activities.