NEW YORK — Coty’s Rimmel London beauty brand, which is celebrating its 180th anniversary, unveiled during a press event on Tuesday its spring 2014 collection, featuring products for eyes, face, lips and nails.
The event, held at Manhattan hotspot The Lion, featured Rimmel London’s global makeup artist Kirstin Piggott and beauty icon and Rimmel partner Georgia May Jagger.
Rimmel London spokesmodel Georgia May Jagger modeled makeup from the spring 2014 collection and global makeup artist Kirstin Piggot shared applicaton tips with beauty editors.
New for spring 2014 —
ScandalEyes Retro Glam mascara: Lashes will go big and bold with this new mascara, which is inspired by the swinging ‘60s drama. The mascara features an hourglass-shaped fiber brush to ensure that every lash gets a pump of volume without clumps. Available in four shades — a first for Rimmel — the mascara is priced at $6.99 each.
ScandalEyes Thick & Thin Eyeliner and the ScandalEyes Precision Micro Eyeliner: Combining Rimmel London’s application with a waterproof, intensely pigmented formula, these eyeliners promise to deliver flawless definition with a single stroke. The Thick & Thin Eyeliner features a 2-in-1 applicator with a slanted tip, while the Precision Micro Eyeliner has a thin-as-a-pin applicator to draw the skinniest of lines. They are priced at $5.99 each.
ScandalEyes Shadow Paint: This new cream eye shadow glides on effortlessly and promises to stay on all day without cracking or flaking. The waterproof and crease proof formula is available in 12 shades priced at $5.49 each.
Stay Matte Liquid Mousse Foundation: This formula features three times the mattifying powders of conventional foundation to control shine all day with a natural-looking velvety finish. It is available in eight shades and is priced at $5.49 each.
Stay Matte Primer: This smoothing, mattifying primer aims to minimize pores and extends foundation wear. The multi-benefit primer can also be used as a quick fix when worn alone to minimize pores and fine lines, as well as absorbs excess oils for velvety soft skin. It is priced at $6.99.
Stay Blushed Liquid Cheek Tint: This creamy matte blusher blends instantly to give a natural flush of color. It is available in five shades and costs $3.29 each.
Show Off Lip Lacquer: This formula delivers bold, saturated color and intense shine in one tube and is applied with a new, innovative foam applicator that features a micro-reservoir to help the perfect amount of lacquer within the wand. It comes in 14 shades and costs $5.99 each.
BB Cream Matte: The brand’s 9-in-1 BB Cream is now available in a super-mattifying formula for all-day shine control. Available in two shades, it costs $6.99 each.
Sunshimmer Maxi Bronzer: Rimmel London’s Sunshimmer bronzer now comes in a new water-resistant maxi bronzer formula that delivers a sun-kissed glow. It comes in three shades and is priced at $5.99 each.
60 Seconds Nail Pollsh: As the name says, this nail polish dries in 60 seconds. It also features a super-wide Xpress flat brush designed to cover the nail in a single stroke. Available in 27 trendsetting shades, the polish costs $1.99 each.
Glam’Eyes HD Shadow: The revamped Glam’Eyes HD Shadow comes in a new five-pan design format. It features the same fan favorite formula with a punch of highly pigmented color and adds a fifth twist of color to intensity eyes. It is priced at $4.99.
ScandalEyes Gel Eyeliner: The brand’s gel eyeliner has been given a makeover. The new quick-drying gel formula delivers a more natural-looking finish and comes with a thin brush to build and layer when applying. It can be blended for a smoldering smoky eye or can deliver a sexy wingtip — either way, the four highly pigmented shades promise to stay smudge-free for up to 24 hours. It is available in four shades and costs $5.99 each.