NEW YORK — Coty’s Rimmel London has developed the new Show Off Lip Lacquer, which will be highlighted by model Kate Moss in a new ad campaign.
The new Rimmel London Show Off Lip Lacquer features a lacquer formula packed with pure color pigments that promise to deliver bold, saturated colour and intense mirror-like shine all in one tube. The creamy lip lacquer is smooth, not sticky, for comfort and has shine that is meant to last all day.
With a sweep of the new foam applicator — featuring a built-in micro-reservoir to hold the perfect amount of lacquer within the wand — the color glides on easily and evenly.
It is available in 14 shades including: Celestial, Nova, Comet, Solstice, Out Of This World, Galaxy, Big Bang, Aurora, Luna, Stellar, Nude Eclipse, Light Year, Stargazer and Apocaliptic.
It is priced at $5.99 each. Show Off Lip Lacquer is available exclusively at Walgreens through December. It will be in full distribution at chain drug stores and mass retailers nationwide in January 2014.