CHICAGO — As part of its 10th anniversary celebration, RightSize Health and Nutrition has introduced three new smoothie formulas, new packaging and a new website loaded with smoothie recipes and weight-loss tips and advice.
The new RightSize smoothies formula contains more protein and fiber to help curb hunger, as well as natural ingredients, such as green tea and ginger root extracts. Each serving of RightSize contains 15 g of protein and 6 g of fiber when prepared with skim milk, as well as more than 20 essential vitamins and minerals. The smoothies are gluten-free and contain no added caffeine.
“When we were developing the new formula, our goal was to create a great-tasting smoothie that really helps fight cravings while providing the nutrition of a meal,” explained Andrew Dun, VP marketing for RightSize. “So many weight loss products taste like ‘diet food,’ but RightSize smoothies taste like rich, creamy shakes so people actually enjoy them and look forward to their next one.”
RightSize is available in three flavors: Lean Cocoa Bean (chocolate), SkinniVanilli (vanilla) and Slend-A-Berry (strawberry, blueberry and raspberry). The product is packaged in 20.5-oz. canisters (each canister contains 20 servings, or about a 10-day supply) with a suggested retail price of $29.99. The contemporary package design pairs bright colors and a new logo to make it easier to find RightSize on retail shelves.
As the company noted, RightSize smoothies also are backed by recent research that shows they really work. A recent clinical trial published in the November 2012 issue of Current Nutrition and Food Science found that participants who replaced two meals a day with RightSize smoothies and consistently followed their assigned reduced calorie diets lost an average of 15 lbs to 18 lbs in 12 weeks. More information on the clinical study can be found on the new RightSize website, Myrightsize.com, which also supports dieters’ personal weight loss goals by providing diet plans, interactive weight loss tools, and more than 100 smoothie recipes.
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