Rexall format focuses on derm

Beauty junkies in Canada have a new option when shopping for products. A new format recently unveiled by Katz Group Canada’s flagship Rexall drug store chain is aimed at making its stores “an innovative health destination.”

The Rexall Healthy Living Pharmacy format features a combined skin care and beauty care department. The goal: to focus on derm versus just cosmetics.

The section, called the Derm Centre, is staffed by an expert skin care adviser and features a large assortment of high-end and mid-priced brands for healthier skin, along with a “Dermo Analyzer” that provides interactive skin analysis to help customers identify such potential skin issues as hydration and sun sensitivity. The tool helps derm consultants work with individual customers to create a customized skin care regime. The section also offers a “wet play station” to allow customers to sample products.

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