BELLEVUE, Wash. Drugstore.com and Revolution Health Group on Thursday announced an agreement whereby Revolution Health will aggregate drugstore.com’s traffic as part of the Revolution Health Network and manage advertising sales for drugstore.com.
“Deepening the relationship with drugstore.com enables Revolution Health to provide a tremendous value proposition for the growing number of advertisers seeking to reach consumers in the rapidly expanding health category,” stated Steve Case, chairman and chief executive officer of Revolution Health. “This exclusive agreement also allows us to better integrate our health and medical content, interactive tools and online community with the variety of health products and offerings at drugstore.com. The end result is that we are making it easier for people to take action to improve their health while rapidly expanding our reach.”
“This venture is a natural extension of drugstore.com’s position as a significant player in e-commerce,” added Dawn Lepore, chairman and chief executive officer of drugstore.com. “We are pleased to be building on our current partnership with Revolution Health to capitalize on the rapidly-growing opportunity for health- related advertising, thus adding a new revenue stream to the drugstore.com mix as we seek to capitalize on the e-commerce platform we’ve built over the past decade.”
The alliance means the Revolution Health Network now reaches more than 9 million unique visitors each month, and generates more than 100 million monthly page views—making it the third largest health information property, based on comScore’s recent rankings.
It also means drugstore.com is now positioned to develop a new revenue stream from high margin advertising sales, as the Revolution Health Network will deliver a significant quantity of targeted impressions to advertisers of an important demographic—women who actively manage their health online.