Revlon named official partner for 'Britain's Next Top Model'

LONDON Revlon has announced that it is the official makeup partner for "Britain's Next Top Model," and its global brand ambassador, Elle Macpherson, is set to take the reins as presenter, judge and executive producer of the new series.

With Gucci Westman, global artistic director for Revlon, pioneering new on-trend shades backstage at Revlon's fashion week shows in London, Paris and New York and Revlon's newest product launches hitting the shelves, such as PhotoReady Foundation and Double Twist Mascara, Revlon is confident that it has everything aspiring models will need to look the best in front of the cameras. The new series will begin in July.

Contestants of "Britain's Next Top Model" will be given the opportunity to appear in a makeup shoot for Revlon's new Colorburst Lipstick. The crowned winner will receive the opportunity to become the face of Revlon's new Autumn/Winter 2010 trend collection that launches in the U.K. in November.

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